After a year of taking it on the road, Josh and Chuck are releasing their show on public relations. Learn all about the ways you're manipulated on a daily basis and the man who invented it in this fascinating live episode.
In this fascinating SYSK episode recorded live in Chicago, Josh and Chuck dive into the disturbing yet captivating story of Edward Bernays, the man who literally invented public relations and modern advertising as we know it. They explore how this nephew of Sigmund Freud weaponized psychology to manipulate the masses, transforming advertising from simple product descriptions into the fear-and-desire-based marketing that dominates our world today. Through wild examples like his campaigns for hair nets and women's cigarettes, the hosts reveal how one man's cynical genius shaped the very fabric of modern consumer culture and democratic society.
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