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Oct 23 2012

How Commercial Jingles Work

35 min 5 movies discussed
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You probably can recite five right now. Commercial jingles are designed to hijack your working memory and implant a product or service and they really work. Learn about the history of these insidious and catchy advertising vehicles with Chuck and Josh.

AI Summary

Chuck and Josh dive into the surprisingly fascinating world of commercial jingles, exploring how those catchy little tunes have been getting stuck in our heads since the 1920s. They discuss the psychology behind earworms, share stories about famous jingle writers like Barry Manilow, and trace the evolution from simple product songs to modern pop music licensing. The hosts also touch on how jingles shaped radio and TV programming, why they work so well at embedding themselves in our memories, and how advertising has adapted in the age of DVRs and streaming.


Movies Discussed

House Party 3
House Party 3
1994 1h 34m
★ 5.1
"Some of you know me as showboat from house party three — This was mentioned in an advertisement read during the podcast."
Martin
Martin
1992
★ 7.6
"Some of y'all know me as Mr. Whitaker from Martin — This was mentioned in an advertisement read during the podcast."
Mystery Science Theater 3000
Mystery Science Theater 3000
1989
★ 7.7
"today you have on your Mystery Science Theater 3000 shirt — Chuck was wearing a Mystery Science Theater 3000 t-shirt during the recording." — Josh
Seinfeld
Seinfeld
1989
★ 8.3
"From Seinfeld. Remember, George gets a girlfriend because he associates his name with that — Chuck referenced a Seinfeld episode where George uses the jingle cadence for his name." — Chuck
The Doors
The Doors
1991 2h 20m
★ 7.1
"that part in the movie, The Doors, where like Tim Morrison is like off on like whatever — Chuck referenced a scene from The Doors movie about Jim Morrison's reaction to his song being used in a commercial." — Chuck

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