Tupperware won immediate design acclaim when it was released in 1947, but it took a pioneering female executive to make a line of plastic food storage into an icon of the American postwar boom. Learn about the surprisingly intriguing history of Tupperware, in this classic episode.
Ever wonder how plastic food containers became an American icon? This episode digs into the surprisingly fascinating history of Tupperware, from inventor Earl Tupper's tinkering genius and the revolutionary burping seal design, to the real MVP of the story—Brownie Wise, a Georgia-born saleswoman who transformed Tupperware from languishing department store shelves into a cultural phenomenon by pioneering the at-home party sales model that changed everything. You'll learn how Wise built an empire of suburban housewives as consultants, threw legendary company jubilees with buried prizes, and ultimately got fired and pushed out by a jealous Earl Tupper—plus some wild modern twists like drag queens who are now top Tupperware sellers.
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