Adidas v. Puma: A Sibling Rivalry

# Stuff You Should Know - Adidas and Puma: The Sneaker Wars

In this fascinating episode, Josh and Chuck dive into the bitter feud between two brothers that literally divided a town and created two of the world's biggest shoe companies. Starting in post-World War I Germany, the Dassler brothers built a thriving athletic shoe business from their mother's laundry, but a misunderstanding in a bomb shelter during WWII sparked a rivalry so intense they split the company, each founding competing brands on opposite sides of a river running through their small Bavarian town. The episode traces how Adidas and Puma became global powerhouses while the families refused to speak for decades, explores their surprising connection to Jesse Owens and Nazi Germany, and reveals how Run-DMC's iconic "My Adidas" almost single-handedly launched hip-hop into the endorsement deal world.